潘亦藩《企业战略管理》

基本文件错误 SQL 调试

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主题	授课要点
第一章战略理论框架	1.第一大战略思想：战略的关键 ——定位与配称 2.第二大战略思想：企业家与企业的自我认知 ——中国企业在战略上的综合差距
第二章行业本质	3.第三大战略思想：战略面临的挑战和行业本质 4.第四大战略思想：一把手战略使命图 ——企业做大做强的“铁拳理论” 5.第五大战略思想：战略类型聚合 ——资本战略 ——战略创新模式：1-3-5轻模式示意图 ——战略综合管理闭环模型 ——麦肯锡战略发展思考流程剖析
第三章战略定位与配称	6.第六大战略思想：看透竞争战略类型的真谛 ——定位是差异化战略的关键环节 ——品牌的十二大定位原型 7.第七大战略实务：竞争战略下的定位与配称 ——定位的来源与发展：四种战略形式 ——辨错：中国过去十年隐含的战略模式弊端 8.第八大战略思想：九九职能战略配称矩阵 9.战略实务之九：四链战略 10.战略实务之十：不确定性条件下的战略 11.第十一大战略实务：三增长层面的是非功过
第四章战略思考八大思维原则	第一原则：集中力量第二原则：找准焦点第三原则：寻求简单第四原则：重强避弱第五原则：无形资产导向第六原则：目标客户导向第七原则：时间原则第八原则：实验原则
第五章战略执行	战略思维与战略执行：运用之妙，存乎一心！

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潘亦藩 老师介绍

潘亦藩《企业战略管理》

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