康建鹏《深度解读互联网医疗》

康建鹏老师介绍

老师介绍 : 原GE医疗中国区副总裁

主讲课程 : 领导力转型/业务领导力模型（BLM）》《解决方案/顾问式营销》《管理者九项修炼》《影响力》《情景领导力》

助理联系电话：13911448898 谷老师

一. 课程背景

国家近年以来频频出台医疗相关政策，支持医疗行业的互联网化。在这个背景下，中国互联网医疗的市场规模呈迅速扩大态势，7年时间差不多增长了30倍。特别是2016年和2017年，几乎是翻倍的节奏。

2015年2月国家发改委批复5省区远程医疗政策试点,为推广应用远程医疗提供实践基础和经验借鉴。2月印发《关于深化医药卫生体制改革2014年工作总结和2015年重点工作任务的通知》确定了2015医疗改革七方面，包括全面深化公立医院改革、健全全民医保体系、大力发展社会办医、健全药品供应保障机制、完善分级诊疗体系、深化基层医疗卫生机构综合改革、统筹推进各项配套改革。5月7日国务院出台的加快发展电子商务意见中，明确提出要制定完善互联网+食品药品经营监督管理办法，推动医药电商发展。8日国务院印发全面推开县级公立医院综合改革意见，9日国务院出台深化医药卫生体制改革2015年工作重点。在政策的刺激下，我国互联网行业与医疗行业的融合势在必行。

2018年7月12日，国家卫生健康委员会、国家中医药管理局联合发布《关于深入开展“互联网+医疗健康”便民惠民活动的通知》（以下简称：《通知》），要求在全行业开展“互联网+医疗健康”便民惠民活动，明确了“互联网+医疗健康”未来三年发展路径。

《通知》要求，到2020年“二级以上医疗机构普遍提供分时段预约诊疗、智能导医分诊、候诊提醒、检验检查结果查询等线上服务；预约时段精确到1小时以内，并优先向医疗联合体内基层医疗卫生机构预留预约诊疗号源；二级以上医院普遍提供移动支付等‘一站式’结算服务；远程医疗服务覆盖全国所有医疗联合体和县级医院；电子健康档案数据库与电子病历数据库互联对接，全方位记录、管理居民健康信息；构建包含脑卒中、心血管病、危重孕产妇、外伤等急救流程的协同信息平台；三级医院要实现院内医疗服务信息互通共享。” 集中解决挂号难、排队久等问题、让患者少排队、少跑腿。使互联网+医疗健康，真正成为居民健康“守门人”，让群众在家门口能享受优质医疗服务。

文件首次廓清了互联网医疗的范畴，对涉及诊断、治疗的互联网医疗服务，按照使用人员和服务方式，分为远程医疗、互联网诊疗、互联网医院三类，实行分类管理。据透露，国家医保局正在制订互联网医疗的物价指导原则，远程医疗等互联网医疗服务项目有望纳入医保。

互联网医疗不是简单的“医疗+互联网”，它利用了互联网的特点，在医药服务的细分领域对其存量和增量进行创新，成就医疗服务新业态。在“医”方面，互联网医疗通过盘活存量，提高了医疗资源配置效率；通过大数据发现普遍认可的医疗标准，使得医疗行为更加规范；通过打破公立医院垄断地位，助推医生自由执业；通过技术的进步，提升医疗领域的国际竞争力。在“患”方面，互联网医疗让患者足不出户就能看病开药，免去上医院、排队看病之苦；减少重复检查、降低交易成本，使医疗费用更加合理等。互联网医疗这一特色，对于缺医少药的边远地区意义尤为显现。

本课程通过教师讲解、案例分析、小组讨论/互动等的授课方式，给学员带来对互联网医疗的全新的认识，使两天的学习充满乐趣。整个课程主要是让大家从了解互联网医疗的概念、政策、技术、业务模式，到在工作中更好地承接政策利好，体会和运用互联网思维，围绕互联网医院、医药电商、大健康等产业发力，切实提升行业的普惠化、便捷化水平，达到结合互联网医疗来提升和转型业务的目的，实现商业价值和社会价值的共赢。

二. 课程特点

授课形式：理论讲解+运用分析+小组讨论+互动答疑

注重理论知识理解、突出案例分析与小组讨论，其中理论讲解50%，案例分析20%，小组讨论与互动答疑30%。

三. 课程收益

1、学习了解国家关于互联网医疗的一系列相关文件；

2、学习掌握互联网医疗的概念和相关技术；

3、学习掌握建立一个互联网医疗企业的基本要素；

4、学习了解医疗人工智能

四. 课程模式

中文教学、面授

运用分析

分组互动

课堂练习、互动式答疑

五. 受众对象

企业的中、高级管理人员

六. 时间安排

系统学习两天（12小时）

四. 课程中的案例分析

1. 宁夏互联网医疗

2. 医疗人工智能

3. 互联网医疗创业路演

八. 课程内容

深度解读互联网医疗

第一讲：解读互联网医疗：“互联网+”的时代背景

1、什么是互联网医疗

2、互联网医疗政策解读

3、互联网医疗的前世：医疗信息化建设回顾

4、讨论：结构化国家政策

第二讲：互联网医疗的关键技术

1、“互联网+“的思维模式

2、关键技术：

u 移动互联网

u 云计算

u 大数据

u 物联网

u 可穿戴设备

u 人工智能

3、小组讨论：创业了----产品选择

第三讲：互联网医疗的商业模式

1、互联网医疗商业模式的四大领域

l 医药电商

l 在线问诊预约

l 可穿戴设备

l 远程医疗

2、互联网医院的三种模式

3、互联网医疗的大生态

4、小组讨论：创业了----准备互联网医疗项目计划书BP

第四讲：宁夏互联网医疗

1，宁夏“互联网医疗”背景

2，宁夏“互联网医疗”建设情况

3，宁夏“互联网医疗”存在的问题和展望

4， 小组讨论：创业了----路演

第五讲：互联网医疗2.0：人工智能

1、医疗人工智能的格局和产业链

2、医疗人工智能面临的问题和挑战

3、案例分析：医疗影像AI。

第六讲：课程回顾

注：本站文章转载自网络，用于交流学习，如有侵权，请告知，我们将立刻删除。
Email：grlwwf@163.com

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SELECT * FROM `hsgl_888_2022`.`hsgl_kcmod` WHERE teather like '%康建鹏%' ORDER BY updatetime desc LIMIT 5; [ RunTime:0.000405s ]
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SELECT * FROM `hsgl_888_2022`.`hsgl_shizi` WHERE (`keywords` LIKE '%%')and catid<>31 ORDER BY updatetime asc LIMIT 9; [ RunTime:0.002263s ]

康建鹏老师介绍