罗元昊《倍速成交锁客系统》

罗元昊老师介绍

老师介绍 : 企业营销与团队管理专家

主讲课程 : 《大客户开发与客户关系管理》《经销商破局之业绩提升》《会员营销模式》《控心营销术》《如何打造爆品》《活动爆破营销》《引爆新品-新品上市营销》六维利润倍增系统《钢铁团队执行力...

助理联系电话：13911448898 谷老师

《倍速成交锁客系统》
——成交动力&追销锁客&裂变系统
主讲老师：罗元昊

【课程背景】
好不容易引流来的客户却迟迟不买单，拖延、再考虑、甚至是去到竞争对手那里，成交率不高、客户白白流失，心痛不已。老客户复购率低、很多都变成一锤子买卖，需要不断开发新客户，营销成本浪费巨大。老客户转介绍更是寥寥无几。

如何能够让客户实现自我说服，大大提高成交率？
如何能让客户抢着买单？
如何能让客户持续购买而不是流失去竞争对手那里？
如何从卖客户1次到卖客户100次？
如何能让客户主动帮我们转介绍？
如何能够提前收回现金？

就是我们企业经营面临的难题，也是本课程的内容所在。课程从成交动力、追销锁客
转介绍裂变4大模块进行分享，全面构建企业的收钱能力。

【课程收益】

了解顾客不买的5大原因
掌握9种消除顾客购买障碍技术
学会设计从众心理的3种策略
掌握激发客户成交动力的内在核心因子
学会追销的3种方法
掌握锁住客户的13把大锁
学会裂变的3大核心人性驱动
掌握病毒裂变的7种玩法

【课程对象】老板、CEO、营销部门负责人、各部门高级经理、总监、店长、营销骨干。（本课程涉及到营销策略及营销流程的优化，须有决策权的领导者参与）

【课时安排】3天（6小时/天）

【课程特色】
采用学员分组模式。实战型职业培训讲师，于风趣幽默，用通俗的语言传递实用方法，可让不同文化层次的学员轻松理解。方法、策略实操性强，善于在导入方法的基础上挖掘参与者智慧，最终将方法与企业实际结合，得出可直接落地生根的操作策略或方案。

【课程大纲】
第一章成交动力--如何激发客户购买欲望，提升成交率？
1、顾客不买的5种原因

2、风险逆转：9种技术消除顾客购买障碍，直接购买

3、赠品：3个要点成交率立即翻倍

4、稀缺：2个技巧，让人立即掏钱购买

5、从众心理设计：3种策略让顾客自觉购买

6、紧迫：不拖延立即付款的动力

第二章如何能够锁住顾客持续不断回头消费？

1、追销

1）增销
2）搭销
3）捆销
3个方法立即增加顾客消费金额

一、锁销：13把大锁让客户想跑都跑不掉

1、会员锁

A、5种折扣会员锁客策略
B、2种消费送礼锁
C、2种代金券锁
D、2种充值卡锁
E、产品锁
2、赠品锁
              A、回头赠品锁
              B、双促赠品锁
              C、整合赠品锁
3、返钱锁
          A、消费返钱锁
          B、分期返本锁
4、利润腾挪锁
          A、利润转充值
          B、利润转回头
          C、利润转补贴
5、6大特权锁
6、3把还魂锁

7、积分锁的两种玩法

8、升级锁

9、排名锁

10、竞赛PK锁

11、充值锁

充值的3种形式
8大充值放大器
8大充值收钱模式解析

   超值折扣模式
   超值免单模式
   超级赠品模式
   增值抵现模式
   押金退还模式
   回购返利模式
   消费利息模式
   万能充值模式

12、人情锁

13、关系锁

第三章如何让顾客转介绍并进行病毒裂变
成本最低效果最好的获客方法当属老顾客转介绍。互联网企业都非常重视MGM营销（Menmber Get Member),让老顾客去带来更多新顾客。
1、3个核心点：发动你的老顾客自发帮你宣传

2、激发人们自动转发的3大驱动力

名驱动模式
利驱动模式
情驱动模式

3、病毒裂变的7种玩法
福利式
助力式
案例：大润发免费送可乐背后的玄机

拼团式
砍价式
子母式
火拼模式
种子病毒模式
4、业务员模式
等级分销式
合伙人式
兼职业务员式

第四章落地实施
经过三个章节的对照和反思，每人都完成了收钱模式的改进计划。方案的实施在组织后续配合和跟进下能更有效落地，实现客流倍增和业绩提升。

引导互动：汇总整合行动计划
组织配合实施的三种方式，实际操作案例
互动探讨：组织措施配合；
行动计划制定

注：本站文章转载自网络，用于交流学习，如有侵权，请告知，我们将立刻删除。
Email：grlwwf@163.com

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SELECT * FROM `hsgl_888_2022`.`hsgl_szwz` WHERE `glsz`='1260' AND `status`=99 AND `catid`=30 ORDER BY updatetime desc LIMIT 30; [ RunTime:0.014935s ]
SELECT * FROM `hsgl_888_2022`.`hsgl_kcmod` WHERE teather like '%罗元昊%' ORDER BY updatetime desc LIMIT 10; [ RunTime:0.000549s ]
SELECT * FROM `hsgl_888_2022`.`hsgl_szwz` WHERE `glsz`='1260' AND `status`=99 AND `catid`=65 ORDER BY updatetime desc LIMIT 9; [ RunTime:0.000504s ]
SELECT * FROM `hsgl_888_2022`.`hsgl_shizi` WHERE (`keywords` LIKE '%%')and catid<>31 ORDER BY updatetime asc LIMIT 9; [ RunTime:0.002671s ]
SELECT * FROM `hsgl_888_2022`.`hsgl_hits` WHERE hitsid LIKE 'c-11-%' AND catid IN (7,8,9,10,11,12,47) ORDER BY weekviews DESC LIMIT 8; [ RunTime:0.000649s ]
SELECT * FROM `hsgl_888_2022`.`hsgl_kcmod` WHERE status=99 AND id IN (78,169,5,137,33,67,11,1) LIMIT 8; [ RunTime:0.000291s ]

罗元昊老师介绍