李晋《集成产品开发（IPD）与研发项目管理应用》

李晋老师介绍

老师介绍 : 研发管理专家，曾就职于华为、NEC，HP等国内知名高...

主讲课程 : 《研发质量管理》《产品平台规划与模块研发》《产品测试管理》《产品需求管理》《软件项目管理》《研发项目管理》《业务驱动的CMM-CMMI高级实务》《敏捷开发& IPD和敏捷开发结合...

助理联系电话：13911448898 谷老师

李晋《集成产品开发（IPD）与研发项目管理应用》

学员对象

企业CEO/总经理、产品经理、研发总经理/副总、公司总工/技术总监、研发项目经理/产品经理、研发骨干、市场部经理、营销部门经理、PMO（项目管理办公室）成员、QA或流程优化人员、跨部门负责人（市场、采购、制造）等。

培训背景

集成产品开发（IPD Integrated Product Development）来源于PACE（Product And Cycle Excellence，即产品周期优化法，系全球领先的研发咨询机构PRTM公司提出的研发管理模式），是经过IBM公司五年的实践，总结出来的一套先进、成熟的研发管理思想、模式和方法。在美国，众多著名企业纷纷实施IPD，以提升创新能力。

产品开发是21世纪的工业战场，正如制造业曾是20世纪70年代和80年代的工业战场一样。如今在产品开发管理中所发生的变革与几十年前制造业方面所发生的变革有着许多类似的地方，研发项目管理是极具挑战性的一项工作：研发面临市场、客户的压力，需要与内外部的各大部门协调，如：内部的测试、工艺工装、生产、采购等相关职能部门，外部的供应商、认证机构等；在保证产品质量的同时又要降低产品研发费用和成本；在产品开发的过程中需要不断积累技术和管理的经验以持续提高企业的核心竞

争力。

课程大纲

一、产品研发面临的挑战和问题

1、中国企业在产品研发方面面临的挑战

2、中国企业研发管理的十大典型问题

3、企业研发管理需要系统性的解决方案

二、IPD（集成产品开发）体系的整体框架

1、IPD的核心思想

2、IPD的框架

3、IPD的方法论体系

4、研发管理体系的水平等级划分及演进

5、各级别的特征

研讨：贵公司产品研发处于何级别？存在的典型问题是什么？

三、产品战略与产品平台

1、产品战略的层次：核心战略愿景、产品平台战略、产品线战略、产品战略。

2、核心战略愿景的意义、示例

3、产品平台战略是决定产品竞争力和公司长期成功的关键

4、产品平台与技术、产品线、产品之间的关系

5、不同产品类型的产品平台示例

6、产品平台战略规划的方法、步骤、示例

四、市场管理与产品规划

1、市场管理与产品规划是落实产品战略目标的重要方法

2、缺乏市场管理与产品规划的危害及后果，示例

3、缺乏市场管理与产品规划是产品开发不成功的重要原因

4、市场管理与产品规划的流程、步骤

5、市场评估，了解市场环境、分析市场机会，方法、工具、示例

6、市场细分，理解细分市场客户需求，挖掘产品开发机会，方法、工具、示例

7、组织分析，评估细分市场竞争力，评估产品开发优先级，方法、工具、示例

8、制定业务计划，制定产品线业务计划、产品开发路标规划，示例

9、企业如何建立市场管理和产品规划机制，示例

五、IPD的产品开发决策评审

1、缺乏产品开发决策评审的危害及后果，示例

2、新产品开发的风险特征，分阶段进行产品开发决策评审的意义、目的

3、产品开发决策评审的内容和依据——决策要素、各阶段业务成果

4、各决策评审点的内容和决策依据介绍、示例

5、产品开发决策团队的组成、职责

6、产品开发决策低效的原因

7、企业如何建立高效的决策评审机制

六、IPD结构化流程

1、产品开发流程缺乏结构化的危害、示例

2、IPD结构化流程的思路：划分阶段、划分层次

3、IPD结构化流程的层次结构

4、集成产品开发（IPD）主流程及阶段流程

5、IPD各阶段流程介绍

概念阶段流程

计划阶段流程

开发阶段流程

验证阶段流程

生命周期阶段流程

6、IPD流程的要素：活动说明、模板、检查单、作业指导书，举例

7、IPD支撑性流程简介

技术评审流程

项目管理流程

需求管理流程

配置管理流程

文档管理流程

新器件选购流程

质量管理流程

8、IPD关键支撑性流程之一——技术评审

1）缺乏技术评审的危害与后果，示例

2）技术评审点的设置、各技术评审点的内容

3）技术评审的过程

4）技术评审原则

9、如何建立高效的技术评审机制

10、IPD关键支撑性流程之二——项目管理

11、项目管理与IPD主流程的关系

12、IPD项目管理的特点

13、如何做好IPD项目管理

14、IPD关键支撑性流程之三——需求管理

1）IPD需求管理的重要作用

2）IPD需求管理方法、流程、示例

3）如何做好IPD需求管理

15、产品开发流程结构化的几个常见问题

16、不同行业、企业不同发展阶段的产品开发流程有何不同

17、企业如何建立适合自己的IPD流程

七、IPD组织平台

1、产品开发组织结构的多种形式：职能制、项目制、矩阵制

2、职能制产品开发组织的特点、示例

3、项目制产品开发组织的特点、示例

4、矩阵制产品开发组织的特点、示例

5、产品开发组织常见问题及影响

6、IPD组织结构的特点

7、IPD跨部门产品开发团队（PDT）的组织形式

8、PDT在产品开发组织中的位置，示例

9、PDT与职能部门之间的关系

10、PDT中的角色构成，各主要角色的职责，PDT运作机制

11、优秀的PDT经理是产品开发成功的关键

12、IPD对PDT经理的要求

13、如何培养PDT经理

14、不同企业如何建立适合IPD运作的组织平台

八、国内企业如何成功实施IPD

1、怎样根据企业研发管理现状采用不同的IPD实施策略

2、实施IPD变革的风险、可能遇到的困难及对策

3、实施IPD变革的过程

4、IPD变革的关键成功因素

5、运用变革管理思想保障实施效果

案例：W公司实施研发管理体系的实践

九、IPD如何解决贵公司产品开发中的问题

贵公司产品开发中的核心问题归纳

探讨：IPD可以提供的解决方案

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李晋 老师介绍

李晋《集成产品开发（IPD）与研发项目管理应用》

李晋老师课程大纲

李晋教授观点

师资分类导航

相关老师

热门总裁班

李晋老师介绍