吴春明《业财融合与企业数字化转型》

吴春明老师介绍

老师介绍 : 实战派财务管理与资本运营讲师

主讲课程 : 财务分析与企业价值管理、集团型企业财务管理模式、人工智能时代的全面预算管理、工业4.0时代的企业成本管控、企业股权结构设计与股权激励实务操作、企业并购重组与整合、如何对项目管理实施有效...

助理联系电话：13911448898 谷老师

课程时间：2天

目标学员：企业财务总监，财务经理，财务主管，有兴趣进一步提升的职业经理人和财务从业人员

授课方式：讲授与学员参与多种形式相结合，情景练习和案例分析。

课程目标：帮助学员

1、正确认识数字化转型对企业的重要意义，识别转型中的七个误区，重新定位财务职能在企业运营中的角色，完成从“财务到财经”的转变

2、了解财务职能随企业组织结构的演变而不断进化的过程，探讨财务组织如何从传统的“金字塔”模式发展成为“三台”模式，为企业创造更多的价值

3、掌握数据分析的正确方法，借助大数据、场景和算法发掘业务的本质逻辑、依据业务洞见为经营者提供业务预测与决策支持，提升企业战略选择与执行能力

4、探讨企业如何运用大数据为市场营销、供应链和资产管理赋能，实现业务与财务的深度融合

培训内容：

一、企业数智化转型的误区及解决思路（上）

Ø 数字化转型是VUCA时代唯一确定的事情

Ø 企业数字化转型的七个误区

Ø 财务机器人 = 人工智能？

Ø 业财融合是财务融合业务还是业务融合财务？

Ø 中国企业业财融合的成功案例分析

Ø 中兴通讯：“像血管一样分布的财务代表”

Ø 华为财经队伍的混凝土建设

Ø 业财融合 = 财务核算职能弱化？

Ø “用结果说话”就是好的管理吗？

Ø 财务如何“知来源，晓动因，给方案”？

二、企业数智化转型的误区及解决思路（下）

Ø 数智化转型只适合国企和上市公司吗？

Ø 数智化转型 = 企业的IT系统升级？

Ø 数字化转型 = “互联网+”/“+互联网”？

Ø 生产自动化 = 智能化？

Ø 为什么企业的数字化转型，财务先行？

Ø 为什么财务数字化转型，共享先行？

Ø 为什么很多企业数字化转型半途而废？

Ø 为什么“一把手”应成为数字化转型第一推手？

三、组织结构的演变与财务职能的重新定位

Ø 组织结构的三种类型及利弊分析

Ø 财务组织如何随组织结构的发展而演变？

Ø “金字塔”模式的适用场景及利弊

Ø “三支柱”模式的适用场景及利弊

Ø “三台”模式最佳实践案例分享

Ø 财务如何财务业务合作伙伴？

Ø “大、智、移、云、物、区”技术对财务管理的影响

四、大数据分析与企业价值创造

Ø 大数据分析的几个误区

Ø 大数据分析的正确路径

Ø 如何烹制出一道“色香味”俱佳的数据大餐？

Ø 点菜：数据需求分析与确认

Ø 买菜：数据采集

Ø 洗菜：数据清洗

Ø 切菜：数据分析

Ø 烹饪：数据算法

Ø 上菜：数据可视化输出

Ø 案例分享：数据分析师如何为营销赋能？

五、业财融合的实施路径与最佳实践

Ø 如何运用数据分析为营销赋能？

Ø 如何运用大数据为你的客户画像？

Ø 传统企业转型互联网的正确路径

Ø 大数据在企业营销管理中的四个角色

Ø 如何通过优化采购供应链开源节流？

Ø 如何站在供应链的高度做采购？

Ø 采购付款流程业财融合场景举例

Ø 案例分析：作坊式供应商能不能用？

Ø 供应商分类管理矩阵

Ø 业财融合最佳实践案例分享

Ø 中国铁塔如何打造智能化财务体系？

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Email：grlwwf@163.com

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吴春明老师介绍