吴春明《企业数据分析与经营决策》

吴春明老师介绍

老师介绍 : 实战派财务管理与资本运营讲师

主讲课程 : 财务分析与企业价值管理、集团型企业财务管理模式、人工智能时代的全面预算管理、工业4.0时代的企业成本管控、企业股权结构设计与股权激励实务操作、企业并购重组与整合、如何对项目管理实施有效...

助理联系电话：13911448898 谷老师

《企业数据分析与经营决策》-吴春明老师

课程时间：1天

目标学员：企业总经理、副总经理，各部门总监、经理、主管，有兴趣进一步提升的职业经理人

授课方式：讲授与学员参与多种形式相结合，情景练习和案例分析。

课程目标：帮助学员

1. 理解经营数据分析的本质，有意识地培养个人的“数字洞察力”，养成“无数据，不决策”的思维和工作习惯；

2. 了解经营数据的价值，掌握收集、整理、分析和提炼数据的基本方法和路径；

3. 探讨如何运用经营数据分析解决企业管理与决策中的疑难问题，找出问题的症结，用数据强化解决方案的说服力

4. 掌握经营数据分析的常用工具，通过数据分析发现规律，更加精准地预测未来，成为“数据达人”。

培训内容：

一、为什么要做经营数据分析

Ø 数据是兼具客观性/具体性/普遍性的“通用”语言

Ø 数据分析有助于管理者理性思考解决复杂问题

Ø 数据分析可提升管理者的决策质量和效率

Ø 数据分析可帮助管理者找到解决问题的最佳方案

Ø “用数据说话”可以增强解决方案的说服力

Ø 数据分析有助于明确任务的优先级，有条不紊地达成目标

二、如何避免经营数据分析中的误区？

Ø 数据分析既研究相关关系也研究因果关系

Ø 数据分析需要算法/模型/观点的支撑

Ø 数据分析 ≠ 抽样调查

Ø 数据分析 ≠ 数学逻辑

Ø 数据分析 ≠ 考古挖掘

三、经营数据分析“四步曲”

Ø 描述性分析：用数据发现问题

Ø 诊断性分析：用数据发现规律

Ø 预测性分析：用数据发现趋势

Ø 规范性分析：用数据发现规范

四、经营数据分析实际应用案例分享

Ø 案例1：不赚钱的订单接不接？

Ø 案例2：为完成销售收入指标，是否可以放宽对这个客户的赊销额？

Ø 案例3：这种零配件自制还是外购？

案例4：作坊式的供应商能不能用？

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吴春明老师介绍