卢云峰《企业如何做好数字化人才招聘》

卢云峰老师介绍

老师介绍 : 国际人力资源管理协会理事，组织发展与数字化人才管理专...

主讲课程 : 组织发展：《学习型组织打造与企业文化落地》《人才盘点与人才梯队建设》《大数据时代的人力资源管理》《非人力资源经理的人力资源管理》团队管理：《高绩效团队管理五项修炼》《如何...

助理联系电话：13911448898 谷老师

卢云峰老师在授课的总裁班

主讲：卢云峰老师

【课程背景】

毋庸置疑，我们正处在一个数字化时代，以大数据为支撑的数字技术正在打破我们传统的商业模式、业务流程和人力资源管理，而作为人力资源管理工作首个步骤的“选人”即招聘人才，一直倍受企业各级管理者、特别是人力资源管理者的重视，本课程将结合现有招聘人才方式，将它和数字化下招聘人才方式进行对照，帮助我们招聘管理者在数字化时代转换招聘人才的思维和工作模式（如下图），同时结合五个步骤的具体做法，一步一步实现精准且高效的人才招聘。

【课程目标】

熟悉数字化下企业人才招聘的新特点、新思维

掌握数字化下企业人才招聘的新步骤、新方式

掌握数字化下人才招聘的方法、工具与技巧

【授课方式】讲授 + 实战案例分析 + 小组讨论 + 情境模拟

【课程对象】企业各级管理者、人力资源管理者、招聘负责人

【课程时长】1天

【课程大纲】

第一部分数字化下企业招聘人才的新特点

招聘数据案例分享

讨论：招聘与面试工作难点以及原因

▪ 招聘面试工作的常见三大困惑

▪ 数字化下人才招聘工作的新特点

由“需求”调整为“供需”，强调预测

由“岗责”调整为“画像”，强调精准

由“渠道”调整为“路径”，强调多元

由“面试”调整为“识别”，强调匹配

由“背调”调整为“加入”，强调全面

第二部分数字化下企业招聘人才的五步骤

▪ 步骤1.供需：精准预测人才供需

内部：人才供需预测

外部：人才发展趋势

人才供需-招聘数据分析

▪ 步骤2.画像：绩优人才预测画像

绩优人才画像及画像纬度

案例：某公司产品经理岗位画像

参考案例：谷歌公司的“数字画像”

▪ 步骤3.路径：多样渠道分析优化

§ 实例：不同招聘渠道贡献度分析

§ 招聘渠道之内部渠道建设

• 内部选拔（晋升、调岗）

• 员工推荐（内部员工推荐）

• 微信/微信群/朋友圈/专业社群组织

• 离职人群交流群/各类社交APP/官网、公众号

§ 招聘渠道之外部招聘平台

• 大数据、云计算、AI等技术将介入人才分析、人才配比

• 借助传统主流招聘岗站流量，推广招聘岗位信息与雇品品牌

• 与新型招聘新媒体合作（如微博、知乎等等）

• 基于线上的精准化、预约化、个性化人才选拔

§ 招聘渠道之校园招聘渠道

§ 建立人才雷达识别系统

▪ 步骤4.识别：智能精准匹配人才

§ 智能匹配候选人

§ 智能识别候选人

§ 智能推荐候选人

§ 案例分享：候选人行为分析识别

§ 实例分析：招聘质量数据分析

▪ 步骤5.加入：多重维度验证共识

§ 数据分享：候选人多维度验证信息

• 真实了解候选人的背景情况

• 真实客观地获取待录用人的职业操守

• 通过多维度信息，可以有效验证候选人是否说谎

l 课程总结与互动交流

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Email：grlwwf@163.com

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卢云峰老师介绍