侯明哲《社群营销运营实战》

侯明哲老师介绍

老师介绍 : 数字商业实战专家，网易官方数智商业讲师

主讲课程 : 互联网/电商/大数据/区块链/智能制造/科技创新、宏观经济/政策解读

助理联系电话：13911448898 谷老师

课程时间：2天

授课对象：企业和中基层、市场部、品牌部及新媒体部门人员

授课方式：务实、点睛，互动性强，理论+案例+实践，快速帮助销售部、市场部、新媒体、快速提升专业水平！

课程收益：

l 纠正社群的各种误解，掌握社群基础知识

l 掌握打造社群营销基础技能

l 对几个流行的社群营销案例解析，反思自己行业社群营销！

课程大纲：

第一讲：社群营销基础

一、社群营销

1. 何为社群营销

2. 社群、社区、部落关系

3. 品牌和社群营销关系

4. 马斯洛理论

5. 社群类别

二、社群面面观

1. 死群的魔咒

2. 微商群是社群吗？

3. 社群变现模式

4. 社群生命周期

三、社群5大元素

1. 同好

2. 结构

3. 运营

4. 输出

5. 复制

第二讲：社群营销运营

四、如何从0到1构建你的一个社群

1. 社群命名

2. 社群价值观

3. 社群规则

4. 社群层级架构

5. KOC、KOL搭建

6. 社群权益设定

7. 超级种子用户吸粉20种方法模式

8. 第一批种子用户

9. 如何营造参与感

10. 淘汰机制

五、如何从一个小社群变成大社群

1. 小群变大群的那些坑

2. 核心成员流失的原因

3. 3、社群运营人员选拔标准、KPI考核

六、社群付费化

1. 社群变现的模式

2. 付费化时机和操作

3. QQ群、知识星球、微信群

第三讲：社群案例解析

一、罗辑思维

二、吴晓波读书会

三、秋叶PPT

四、樊登读书会

五、伏牛传

注：本站文章转载自网络，用于交流学习，如有侵权，请告知，我们将立刻删除。
Email：grlwwf@163.com

上一篇：侯明哲《区块链技术的新商业模式与应用》

下一篇：侯明哲《数字经济时代政府治理和数字金融》

咨询电话

咨询电话：

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申请流程：

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侯明哲老师课程大纲

侯明哲教授观点

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侯明哲老师介绍