马永志《项目路演与PPT呈现技巧》

马永志老师介绍

老师介绍 : 企业中高层领导力系统提升资深专家

主讲课程 : 《卓越领导力》《MTP-中高层管理提升》《高效组织沟通》《高效商务演讲》《结构化思维与表达》《高效工作汇报》《高绩效团队管理》《TTT-讲师训》

助理联系电话：13911448898 谷老师

主讲：马永志老师

课程背景：

在如今这个充满机遇与挑战的的环境下，如何让自己的创意和项目快速获得投资者/领导者，以及终端客户的信赖与支持，对于项目成功至关重要。而要想达到以上目标，熟练掌握商业路演的策略和技巧，已经成为项目发起人和高管团队的必修课。

一场成功的商业路演可以成就一个团队，而一场糟糕的路演则完全可以毁掉你前期所有的努力。本次课程，我们将从商业路演的演讲表达技巧和项目计划书/PPT的设计呈现策略两个方面快速提升学员商业路演的效果，从而打动听众和评委，助推项目成功。

课程收益：

提升学员的的商业路演水平，掌握商业路演的核心精髓。学习项目路演PPT的内容与结构设计、路演的开场与结尾、路演高级表达技巧等，并最终赢得听众和市场。

课程对象：项目负责人、产品经理、营销总监、中高层管理人员

课程时间：1-2天

课程大纲：（可根据客户实际需求适当调整）

第一单元：商业路演表达实战技巧

1．商务路演的三大核心要素

2．克服路演紧张的实用方法

3．项目路演的语言要求与注意事项

4．提升商务路演中与听众的交流感

5．路演中的“故事思维”与讲故事的技巧

6．项目路演中的三大高级技巧

7．完美路演的开头设计——引起听众的经典开场白

8．如何设计项目路演结尾

案例与演练：结合项目路演实际演练与分析

第二单元：商业路演的内容与结构设计

1、商业路演——内容为王、结构先行

2、组织路演内容的五大核心原则

Ø 围绕目的分析听众结合背景、故事思维、重点突出

3、组织路演内容的两大实用方法

4、理清路演内容与结构设计四大核心问题：

1）、我路演的目的是什么？

2）、我面对的是谁？他们的诉求是什么？

3）、我的路演核心部分是什么？

4）、我为什么选择用这种结构安排？

第二单元：商业路演计划书/PPT结构选择与设计

1、路演结构的选择必须与情景相结合

2、结构化表达与呈现让你的路演事半功倍

3、最常用的路演结构——机遇策略型

1）、机遇部分的结构分析

2）、策略部分的结构分析

3、经典项目路演结构八步曲

4、项目路演中的说服力——打动听众的说服技巧

5、《商业计划书》模版与写作要点

【案例和练习】经典路演的内容与结构设计分析

第三单元：PPT在项目路演过程中的应用策略

1. 路演中PPT讲解禁忌

2. 增强路演PPT说服力的技巧

3. 项目路演PPT设计的九大规则

4. 项目路演PPT展现讲解技巧

5. 项目路演PPT中的数字图表如何讲能触动听众

6. 让PPT讲解过程中自然过度的三大方法

第四单元：项目路演控场与问答应对技巧

1. 如何克服路演怯场？

2. 如何掩饰超路演中的忘词？

3. 听众有不同意见怎么办?

4. 听众指出你的错误怎么办?

5. 现场设备故障该如何应对？

6. 与听众互动问答环节应对策略：回答的艺术

1) 问答环节应避免的三种错误

2) 如何听出来投资人/听众问题的“话外音”

3) 问答环节不能做的动作

4) 回答问题的核心策略：缓冲法

小组学员团队综合演练与点评

1、小组成员模拟路演演练

2、学员现场观察解析、交叉点评

3、老师综合点评与并给予改善建议

注：本站文章转载自网络，用于交流学习，如有侵权，请告知，我们将立刻删除。
Email：grlwwf@163.com

上一篇：马永志《MTP-中层管理提升训练》

下一篇：马永志《高效商务演讲》

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马永志老师介绍